Promenade 3.0

In 1989, Third Street Promenade opened its roadway and sidewalks to millions of people who would, over the next 30 years, shop, dine, meet with friends, enjoy live street performances, dance, laugh and make lasting memories on the acclaimed pedestrian mall. There is no doubt that Third Street Promenade is one of the most successful public spaces in the world. But after three decades, it’s time for an upgrade.

Promenade 3.0 will be an urban design vision and action plan for the reinvention of this iconic, popular, and influential public space in the heart of Downtown Santa Monica.

Outreach and assessment for Promenade 3.0 will begin during the 2018 Holiday season, including a “Public Life” study by Gehl People with concept plans to be developed by Rios Clementi Hale Studios over the first half of 2019.

As City Urban Designer, Alan Loomis is the lead urban designer on Santa Monica’s “Promenade 3.0” project team.


“The Experiment” a prelude and prototype test case for Promenade 3.0 | Fall 2018


“Promenade’s Experiment Grows Downtown” Santa Monica Daily Press [August 17, 2019]

“How Santa Monica Is Trying to Lure People Back to the Third Street Promenade” Los Angeles Magazine [March 9, 2019]

“Santa Monica Looks to Revamp the Third Street Promenade” Urbanize LA [March 7, 2019]

“Promenade 3.0 Envisions New Features Downtown” Santa Monica Daily Press [March 4, 2019]

“Envisioning the Future of the Third Street Promenade” City of Santa Monica [December 17, 2018]

“Volunteers wanted to help survey the Promenade” Santa Monica Daily Press [December 5, 2018]

“Council Poised to Make Way for Promenade Makeover” Santa Monica Lookout [October 5, 2018]

“Santa Monica’s Third Street Promenade gets ‘3.0’ makeover” ABC7 [September 30, 2018]

“City Manager envisions a larger pedestrian zone for Downtown” Santa Monica Daily Press [August 20, 2018]


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